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Saturday, October 10, 2026
Journal Global Blog

TikTok Grants Users Authority to Decrease Artificial Intelligence-Made Videos in Timelines

Users will soon have a fresh option that allows them to cut down on the volume of AI-made content appearing in their timelines. This move comes as the service announced that it now features over 1 billion content made with AI.

Trial and Implementation

The new functionality is in a pilot phase over the following weeks before a full-scale launch. This development coincides with a increase in AI content, fueled by new content generation software.

AI Proliferation Online

Recent reports that nearly one in 10 of the fastest-growing content creators on a competing service primarily display clips produced artificially. A significant portion of this content is considered mass-produced AI material, a phrase for poor-quality, mass-produced content that is frequently nonsensical or dreamlike.

Based on user feedback that a lot of users enjoy content created using AI tools, including computer-generated images to educational videos, and we intend to provide users the power to increase or decrease of that, according to their own likes,” commented a spokesperson.

Volume and Proportions

The service shared that there are now over a billion videos on its app identified as AI-generated. Overall, more than 100 million pieces of content are added to the platform each day, making AI content a minor part of its total content library.

How to Adjust Settings

Viewers will be in a position to decrease or raise the volume of AI-generated videos they watch by accessing the “manage topic” setting in the application and selecting AI-made media. Other topics that are already be modified under the filter cover news, fashion, cosmetics, and dance.

AI Disclosure Rules

TikTok’s policies mandate users to tag “realistic” artificially created content, and it bans harmful deepfakes of celebrities or critical incidents. Any believable artificial content that is unmarked can be taken down under its terms of service.

Furthermore, the platform will henceforth apply an AI-generated watermark to content created with its proprietary AI systems, or detected by an collaborative effort for spotting content made by AI. This step is aimed to stop users from seeking to circumvent the disclosure requirement.

Responsible AI Funding

The company is also launching a two million dollar AI literacy fund for professionals and groups to develop informative material about ethical AI use. This project will benefit non-profit groups specializing in training coding and technology.

Moderation Strategy

TikTok has defended its content review process, during controversy over intentions to make redundant a large number of content moderators in the UK. The company is planning to eliminate a significant number of roles in its content moderation department in London, with worker representatives and online safety experts voicing alarm that people are being substituted by AI moderation.

A company official explained that human moderation would still have a role, but AI can protect employees by filtering out the most distressing content before it gets reviewed by people. The platform stated a significant reduction in shocking and graphic content seen by content reviewers over the past year due to intervention by its machine learning processes.

We believe it is crucial to integrate staff and AI to keep the platform safe,” she said. “We’ll have people as involved in the system, but we also think it’s very important to limit contact with harmful content as rapidly, which is why a significant AI assistance is really helping us process content quickly.”
By

Jeremy Fox

A seasoned journalist with over a decade of experience covering international relations and cultural exchanges across Europe and Asia.

Journal Global Blog

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